Flowers – A Sure Sign of Spring

Mar 14, 2014 | Kuster Design Blog

Spring is almost here and one of the surest signs that it is on its way is the appearance of flower buds poking through the snow.  The mere sight of these bright colors immediately lights one’s spirits and puts a smile on one’s face.  The same is true when patients first walk into a dental office and are greeted by an arrangement of fresh flowers.  Nothing does the trick of brightening a room the way fresh cut flowers can, and after a long, cold, dreary winter, an arrangement of spring flowers can really add life to the office décor.

An arrangement of fresh cut flowers doesn’t only put patients in a better mood, but provide a great energy boost to the staff working in the office.  When staff members are in a good mood this automatically extends to how they greet patients in person as well as on the phone, making exchanges warmer and friendlier.  The more positive the interactions patients have while in the dental office the higher the likelihood they will provide positive referrals to their family and friends.

Happier staff also translates into a more productive workforce.  While the cost of keeping fresh cut flowers in the office may seem high, the returns from increased productivity and increased referrals more than offsets the rise in overhead expenses.