Pantone’s 2014 Color of the Year is 18-3224 Radiant Orchid, which they describe as, “…a captivating, magical, enigmatic purple.”1
“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.”1
We agree. The modern dental office experience screams for originality, creativity, and individualization of the patient experience, and the design of the office is a key foundation for building a brand that brings this all together for the thriving practice. Without a unique brand and patient experience how else is a dental office going to set itself apart and thrive in an increasingly crowded marketplace where a new practice opens seemingly across the street every day? Infusing the office design with accents of colors that speak to the here, the now, and the creative is one way to keep the patient experience fresh, unique, and different. Layered over a neutral palette of grays, beiges, or taupes, this color used as an accent can really re-energize a space without overpowering it.
We challenge our clients to think beyond the box and embrace a bold and different branding message and consider incorporating this year’s Color of the Year into their accent pieces.